ROTER
FADEN

IDEAS. OFFERS. WORKFLOWS. PROJECTS.

CLARIFY IDEAS.
PLAN YOUR
PROJECT.

Test an idea, improve an offer or bring order to a project: describe what you want to move forward.
Five steps help you plan a small test, with a template or checklist you can keep working on.

YOUR STARTING POINTSTART

Write down what is not working or what you would like to try.

Click an example to put it in the text box. Edit it or describe your own situation. You then follow the same five steps, with questions for the topic you choose.

Free. No sign-up.
No automatic contact request.

Your entries initially stay in this tab.

Allow roughly 5 to 10 minutes for a first draft. Brief notes are enough. You can return to unanswered questions later.

Get clear before you decide.What do you need to know before investing money or effort?

Something you can put to use.A template or checklist for your next step.

A small change can be enough.A repair, an agreement or an existing solution may be enough.

HOW IT WORKS

SEE MORE CLEARLY.
TAKE THE NEXT STEP.

Whether you start with an idea, an offer or a team project, you follow the same five steps and choose questions for your topic. The examples below use a teamwork situation. You leave with a template or checklist you can edit.

  1. 01 / PROBLEM

    What should
    get better?

    Describe what should change and for whom. Example: at each handover, our team should know which version applies.

  2. 02 / EVIDENCE

    What do you
    already know?

    Separate observation from assumption. Example: two jobs led to questions about the current version. That a new tool would help is still an assumption.

  3. 03 / ALTERNATIVES

    What options
    could help?

    Compare simple options. Example: make the existing list clearer, name a responsible person or use a different tool.

  4. 04 / EXPERIMENT

    What will you
    try first?

    Plan a small test and how to assess it. Example: for one job, record the current version and responsibility for a week. Note follow-up questions and the effort to maintain the record.

  5. 05 / DECISION

    What follows
    from the test?

    After the test, decide whether to keep, adapt or stop the change. Example: were there fewer follow-up questions, and was the extra effort worthwhile?

A FICTIONAL CASE TO TRY OUT

“I HAVE
AN IDEA.”
WHAT NEXT?

A repair collection service sounds useful. Before turning it into an offer, find out what people actually need.

THE INITIAL IDEA

Set up a collection service so people can get broken appliances repaired more easily.

STILL UNCLEAR

Who needs this? How do people arrange repairs today? Is transport really the main obstacle?

ONE POSSIBLE FIRST TEST

Ask potential users about their last repair. Then decide whether a small trial makes sense before investing time and money in the full service.

THE RIGHT FIT, NOT MORE WORK

NOT EVERYTHING
NEEDS TO BE NEW.

A clearer offer, a different division of responsibilities or a simple test of your idea may help. Roter Faden supports you in finding a suitable approach and taking it forward yourself.

You work with prepared questions and choose what fits your situation. You can keep editing your answers and the template.

WHAT WOULD YOU
LIKE TO MOVE FORWARD?

An idea, an offer or a project: a few notes are enough to begin. Work through them step by step to plan a manageable test.

Describe my situation

No sign-up. You decide what to share.

Understand a term. Apply it to your own situation.

Look up terms from marketing, technology and project work. From an article, return to the workshop and explore what the term means for your own plans.

Look up a term
ROTER FADEN · VERSION 1.2

ROTER FADEN